+380 (44) 468 20 50

Managing Your Customers

Discover how to get it right

Is Customer Relationship Management a genuine business tool, or is it just another fad? We investigate whether CRM really can benefit your business

Article from Internet Works

From time to time, a new acronym promises to transform the way we do business. People become evangelical about it, and computer companies make huge piles of money. The latest such acronym is CRM, or Customer Relationship Management. If you believe the pundits, CRM can revolutionise the way you do business by improving customer contact, loyalty and your bottom line.

CRM is based on a simple idea: it’s cheaper to get repeat business than it is to try to attract new customers. By analysing customer information and ensuring that information is available to the right people at the right time, sales opportunities are maximised and problems minimised. According to recent research, businesses can increase online sales by up to 64 per cent. The report ‘Profit or Pain from Your User Experience’, from e-CRM analysts the Hewson Group, eDigitalResearch.com and Landmark Consulting, claims that businesses are “leaking customers at every point in the buying cycle”. CRM is designed to stop those leaks.

Full text of article is available on http://www.iwks.com/

  • Choosing CMS for your online store: where to start?
  • The choice of an eCommerce platform for an online shop is considered to be one of the hardest questions for the future owner. Altima Web Systems has conducted a short research and prepared a review on common used eCommerce CMS. We hope this information will help you make the right choice.
  • detailed »
  • Google Accelerated Mobile Pages (AMP)
  • Main advantage of the AMP technology lies in fast loading of mobile web pages. Common pages usually take more than 15 seconds to load on smart phones while AMP technology allows to shorten that time to 2-3 seconds!
  • detailed »
  • Why your site needs good design?
  • New Survey Says: 89 percent of business people aren't that impressed with the Web sites they visit; 66 percent rarely return to sites where they've had a bad experience ATLANTA (May 15, 2002)— Most Internet users aren't that impressed with the Web sites they visit and Corporate America is doing a mediocre job of addressing people's online expectations, according to a new survey released by professional services firm Enterpulse...
  • detailed »
  • Managing Your Customers
  • Is Customer Relationship Management a genuine business tool, or is it just another fad? We investigate whether CRM really can benefit your business...
  • detailed »
  • Working with offshore web developers
  • Advantages and pitfallsAuthor – Alexander Levashov, Altima Web Systems The goal of this article is to give potential clients of offshore web developers information about specific outsourcing of web development to offshore service provider...
  • detailed »
  • Russian and Ukrainian Search Engine Statistic
  • Popularity of search engines research in Russia and Ukraine The goal of this work is to investigate situation with search engine market in Russia and Ukraine, determine most popular search engines and approximate share of traffic that each that engine is generated...
  • detailed »
  • Art Links
  • Howard Behrens is known as the "master of the palette knife" and is one of America's most important contemporary artists...
  • detailed »
  • Unlimited resources web hosting
  • Today many hosts can be seen advertising either unlimited bandwidth or unlimited disk space usage to attract new hosting customers, but is there a catch? In most cases the answer is undeniably yes...
  • detailed »
  • Value of design
  • Comprehensive research of British Design Council that answer the question "Why should I spend invest in design?"
  • detailed »
  • How to Choose Colors for Your Web Site
  • Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.
  • detailed »