+380 (44) 468 20 50

Great Logos And Why

Why do your company need a good logo?

An article by Bill Haig


The company logo is probably the most important marketing tool on your business card or on your website. It gives your company a competitive advantage and will help you achieve company goals. This is not the role of just any logo. You must have a POWERLOGO.

This article tells you the eight criteria your POWERLOGO must have to be successful.

These criteria are based on the teachings of logo design legend, Saul Bass (AT&T, Rockwell International, United Way, Alcoa, Minolta, United Airlines, Continental Airlines circa 1968 -1982 among many others). Saul’s teachings were refined in university-supervised research I conducted as part of an advanced degree in Communication* which later became the premise of my best-selling book.
Full text of article available on http://designnewz.com/designnewz-2-20030729GreatLogosandWhy.html

  • Choosing CMS for your online store: where to start?
  • The choice of an eCommerce platform for an online shop is considered to be one of the hardest questions for the future owner. Altima Web Systems has conducted a short research and prepared a review on common used eCommerce CMS. We hope this information will help you make the right choice.
  • detailed »
  • Google Accelerated Mobile Pages (AMP)
  • Main advantage of the AMP technology lies in fast loading of mobile web pages. Common pages usually take more than 15 seconds to load on smart phones while AMP technology allows to shorten that time to 2-3 seconds!
  • detailed »
  • Why your site needs good design?
  • New Survey Says: 89 percent of business people aren't that impressed with the Web sites they visit; 66 percent rarely return to sites where they've had a bad experience ATLANTA (May 15, 2002)— Most Internet users aren't that impressed with the Web sites they visit and Corporate America is doing a mediocre job of addressing people's online expectations, according to a new survey released by professional services firm Enterpulse...
  • detailed »
  • Managing Your Customers
  • Is Customer Relationship Management a genuine business tool, or is it just another fad? We investigate whether CRM really can benefit your business...
  • detailed »
  • Working with offshore web developers
  • Advantages and pitfallsAuthor – Alexander Levashov, Altima Web Systems The goal of this article is to give potential clients of offshore web developers information about specific outsourcing of web development to offshore service provider...
  • detailed »
  • Russian and Ukrainian Search Engine Statistic
  • Popularity of search engines research in Russia and Ukraine The goal of this work is to investigate situation with search engine market in Russia and Ukraine, determine most popular search engines and approximate share of traffic that each that engine is generated...
  • detailed »
  • Art Links
  • Howard Behrens is known as the "master of the palette knife" and is one of America's most important contemporary artists...
  • detailed »
  • Unlimited resources web hosting
  • Today many hosts can be seen advertising either unlimited bandwidth or unlimited disk space usage to attract new hosting customers, but is there a catch? In most cases the answer is undeniably yes...
  • detailed »
  • Value of design
  • Comprehensive research of British Design Council that answer the question "Why should I spend invest in design?"
  • detailed »
  • How to Choose Colors for Your Web Site
  • Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.
  • detailed »